How to write great PR releases

Part of my job was to write PR releases for various products we released. Initially the excitement’s all about blowing your company’s horns around and getting as much brand recognition as you can. But at the end of the day, if someone read your copies over a period of time, they would have to find something exciting about your release. Not a long list or portfolio of your company’s directors. One of the best articles I have come across about how to write great PR is termed a $25 million press release written by David Seaman.

Added below are the thumb rules and do give the copy a read, this is gold stuff.

Shorter is better – No long stories, just the facts but interesting ones at that.
A good press release is between 300-400 words – he quotes 200, I would say 300 is ideal.
Keep it easy – skip out of the fluff like best company in the world, disrupting all landscape around you.
Keep the title snappy and clear – If you talk about Gun control, talk about it in the title.
3 percent to 5 percent keyword density in copy - if your total words are 100, SEO keywords are 5.
15 percent density keyword in title – This was new to me.
Persistency pays off – keep iterating it and revising it till you can cut out the flab no more.

Great stuff to read for all writers.

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